Unmistakable Website Writing logo

WEBSITE WRITING

If you’re selling a product or a service, your website content is one of your most powerful tools.

I’ll write your website to do all these things.

Communicate your brand identity

Your brand identity is the face of your business. It tells your customers who you are and what you stand for. A big part of your brand identity is your tone of voice – the way you speak to your customers. Your tone of voice might be warm, conversational, formal, luxurious, quirky – even naughty. Your website content should always stay true to your tone of voice, so your customers trust and believe you. If you haven’t developed your tone of voice yet, don’t worry, I can help you find it. Together, we’ll create your unmistakable brand.

Tell your customers why you’re the right choice for them

Every customer who visits your website has one major question they want you to answer – “what’s in it for me?” They don’t just want to know what you’re selling; they want to know what they’re going to get out of it. How is it going to:

  • solve their problem?
  • make their life easier?
  • save them time or money?

I’ll craft your web copy so it leaves your customer in no doubt that choosing you is a no-brainer.

Promote your point of difference

Whatever industry you’re in, you’ve probably got competition. When a customer looks at your website, they want to know why they should choose you over the rest. That’s why your web copy needs to clearly communicate your point of difference, whether it’s expertise, better service, bigger range, higher quality, or better price. I’ll make sure your website content sets you apart from the rest.

Help Google send the right people your way

Google has one mission in life – to give people the most relevant answer to their search query. How does it know how to do that? The way your website is written has a lot to do with it. The words you use and the way you use them tell Google exactly what you are offering, so it can send the right customers in your direction. It’s called search engine optimisation, and you can find out more about it here. I’ll help you to use the right words so that Google knows what you’re all about.

If you need a website written, rewritten, or optimised for Google, Unmistakable can help. Every job is different, and will be quoted based on your requirements, but here’s an idea of how much it might cost.

Basic website writing from

$39500plus GST
  • For a standard 5-page site

SEO website writing from

$59500plus GST
  • For a standard 5-page site
Unmistakable Blog Writing logo

BLOG WRITING

You know you should be blogging…

But do you often find yourself in front of a blank screen struggling to come up with the right words?

Are you so busy running your business that the last thing you want to do is sit down for two hours to write about it?

Or is writing just not your thing?

Whatever the reason, I’m here to take that task off your hands. Whether you just want a single blog to discover what using a copywriter is like, or you’re dreaming of a whole year of hassle-free content, Unmistakable has a blogging package to suit your needs.

I love to blog, and I’ve written about topics as diverse as Gold Coast tourism, folic acid, fuel-efficient motoring, KiwiSaver, diamonds, peer to peer lending and high-tech toilets (seriously). Let’s get you sorted with a series of keyword-rich articles that will solve all your blogging problems and boost your brand awareness.

All my blogging packages include topic research, keyword research, a meta description and one set of revisions.

Try Me

A single blog so you can try Unmistakable on for size

1 Mini Blog

$5000plus GST
  • up to 300 words

1 Standard Blog

$8000plus GST
  • up to 500 words

1 In-Depth Blog

$12500plus GST
  • up to 1000 words

Six-Pack

Get six blogs and save 10%

6 Mini Blogs

$27000plus GST
  • up to 300 words each

6 Standard Blogs

$43200plus GST
  • up to 500 words each

6 In-Depth Blogs

$67500plus GST
  • up to 1000 words each

Dynamic Dozen

A whole year’s worth of content – save 20%

12 Mini Blogs

$48000plus GST
  • up to 300 words each

12 Standard Blogs

$76800plus GST
  • up to 500 words each

12 In-Depth Blogs

$120000plus GST
  • up to 1000 words each

Spread the cost

To help you spread the cost, each blog is billed individually upon delivery. If you cancel a Six-Pack or Dynamic Dozen package prematurely, all blogs already delivered will be recalculated at the corresponding lower package price, and the difference billed to you.

1-5 blogs will be billed at the Try Me rate
6-11 blogs will be billed at the Six-Pack rate

Unmistakable Copywriting SEO logo

SEO copywriting

You might be aware that Search Engine Optimisation (SEO) helps your website perform better in search engines like Google – and who doesn’t want that?

SEO comes in two flavours: on-page and off-page. Off-page SEO is all the invisible technical stuff that happens deep in the code of your website. Unmistakable deals with on-page SEO, which is your site’s written content: headings, subheadings, body copy and meta tags. Your content plays a huge role in helping your site rank higher in Google and other search engines because it helps them work out whether your site offers what people are searching for.

On-page SEO revolves around keywords. Keywords are the words and phrases that people type into search engines when they want to find something. The secret to SEO is working out which search keywords your customers are using and then incorporating those keywords into great content that people want to read. Gone are the days when you could just stuff a web page or blog full of keywords and expect to rank highly in search engines. Google actively seeks out natural, informative, quality content, and ignores or penalises keyword stuffing.

At Unmistakable, I offer:

SEO for web page writing

I’ll help you to improve the searchability of your website by making sure that it includes the sorts of words and phrases that your customers are using to look for your product or service.

SEO for blogs

I’ll write you interesting, informative articles that contain regularly-searched keywords designed to attract more readers to your blog, and more traffic to your site.

Title tags and meta descriptions

Meta tags are the snippits of text that show up when someone finds your site on Google – the blue link and the short summary beneath it. I’ll write you meta tags that persuade your customers to click on your site rather than the one above or below it.

Keyword research

If you’re quite happy to write your own website content but don’t know which keywords to include, I can do the research for you, whether it’s for your website pages or to generate ideas for your blog.

SEO website writing from

$59500plus GST
  • For a standard 5-page site

SEO blogging packages from

$27000plus GST
  • See the full range of prices above

Meta tag writing from

$3000plus GST
  • For each set of tags

Keyword research

$7500plus GST
  • Per hour of reasearch
Unmistakable Copywriting Newsletters logo

MailChimp newsletters

Email newsletters are one of the most cost-effective methods of staying in touch with your customers.

A well-designed and written email can give you much better engagement than a post on social media. Plus, email newsletters have all these advantages:


  • Virtually everyone uses email, so you’re not spreading your budget across several social media advertising platforms
  • You can target different groups of customers more effectively
  • They are a great way to advise your customers about sales, special offers, news, or recently-published blogs
  • You’re talking to people who have already chosen to hear from you
  • Email is more personal
  • Email newsletters are affordable

But, let’s face it, newsletters are also time-consuming to write and to format, taking you away from the important task of running your business (or cooking the dinner, tucking the kids into bed, or relaxing at the end of a long day). I can take these tasks off your hands.

Set up your MailChimp account

If you don’t have a MailChimp account, I can create one for you and upload your mailing database.

Create your Mailchimp template

Just provide Unmistakable with your brand assets (logo, colour codes), and I’ll create you a re-usable, professional template within your MailChimp account.

Write or refine your newsletter content

I can write your newsletter from scratch – just tell me the messages you want to convey, details of any special offers, the type of curated content you’d like to link to – and I’ll do the rest. Or if you prefer to write your own copy but want to make sure it sounds professional and is free of errors, I can spruce it up for you.

Once your newsletter is written and formatted, I hand it back, so you can send it out whenever it suits you.

Every job is different, but here’s an idea of how much it will cost to have Unmistakable create your MailChimp newsletter:

Account setup

$7500plus GST
  • Includes uploading your mailing database

Template creation from

$12000plus GST
  • Using your logo and colours

Write your newsletter from

$15000plus GST
  • Includes research for curated links
Unmistakable Content Editing logo

Content Editing

One of the most important attributes you want to convey to your customers is credibility. They’re not going to buy from you, or even stay on your website very long, if they don’t trust what you’re saying.

When it comes to website content, research has shown that poor spelling and grammar damages your credibility and can even reduce conversions.

A study by UK company Global Lingo found that 59% of customers would not use a company with obvious spelling and grammatical mistakes on its website. 

Tightsplease.co.uk spelt the word “tights” wrong on their tights category page. Once corrected, their page conversions increased by 80%.

So, if you’ve written your website content and you’re not 100% confident that it’s as good as it could be, get Unmistakable to edit it for you.

I have a Diploma in Proofreading and Editing, and can check your website copy for:


  • Spelling
  • Grammar
  • Punctuation
  • Capitalisation
  • Flow
  • Awkward phrasing
  • Word choice
  • Tone of voice

If you haven’t had your website SEO optimised, I can do that too, by finding the right keywords to weave into your existing content.

Make sure your content isn’t letting you down by getting it checked over by Unmistakable. Here’s how much a content edit is likely to cost:

Basic proofreading

$280plus GST
  • Per 100 words or part thereof – a minimum charge of $35 plus GST applies

Content editing

$750plus GST
  • Per 100 words or part thereof – a minimum charge of $75 plus GST applies

SEO content editing from

$18500plus GST
  • Keyword research and editing for three pages

Looking for something different? No problem! Just get in touch to find out how Unmistakable can help you.

International customers: Please note that you are not required to pay GST. However, a 3% surcharge applies to payments made via PayPal.
All prices are in New Zealand dollars and exclude GST. A minimum handling charge of $75.00 applies. A 50% deposit is required for new customers.

Payment terms are 7 days unless otherwise arranged. All work is subject to Unmistakable’s terms and conditions, which can be viewed here.

Welcome emails

Greet your new subscribers with a series of emails that will make them feel welcome and valued.

When someone subscribes to your email list, it’s your big chance to make a fantastic first impression. It’s one of the few times that a customer will be expecting to hear from you – especially if you’ve offered them a freebie as a lead magnet. That’s why welcome emails have such high open rates compared to other email campaigns.

Engage your customers and get them ready to buy from you by:


  • Introducing yourself
  • Telling your brand story
  • Highlighting your point of difference
  • Letting them know what they can expect from you
  • Inviting them to connect with you on social media

I’ll write you a series of emails that make your new subscribers feel right at home.

How many welcome emails should I send?

Most marketers agree that it’s difficult to fit all the necessary welcome information into one email. You don’t want to overwhelm your new subscribers with a huge wall of text! That’s why Unmistakable offers three separate packages, tailored to fit the welcome journey you’d like your subscribers to take.

3 Emails

$15000plus GST
  • up to 400 words each

5 Emails

$22500plus GST
  • up to 400 words each

7 Emails

$30000plus GST
  • up to 400 words each

Need help setting up your welcome emails in MailChimp?

No problem! I can do that for you, too. Contact me for a quote.

0204 477 663

International customers:
+64 204 477 663