Your website is often the first opportunity your customers have to interact with you – and first impressions are critical. From your web pages to your product descriptions to your blogs, your web copy is a powerful tool that you need to use correctly. I’ll write you unmistakable web copy that inspires confidence and tells your customers why you’re the right choice for them by highlighting your benefits and your point of difference.
Publishing a regular blog serves a multitude of purposes – it gives you something to share through your social media channels, informs your customers about your products or services, and establishes trust by demonstrating you know your stuff. It’s also great for improving your SEO. Let me save you time and stress by looking after your content marketing with a blogging package tailored to your needs.
What is SEO? It’s short for Search Engine Optimisation. In a nutshell, it’s the art of using the right words in your web copy to make it more easily searchable. But SEO is not just about improving your search engine ranking – that does you no good if the wrong people are finding your site. It’s about making your site easy to find for customers who are ready to buy your product or service. I’ll help your customers to find you by writing SEO-optimised content for your website or blog.
Sending a regular email newsletter to your customers is a cost-effective way of keeping your business front-of-mind and building a relationship with them. But newsletters can take hours to write and format so that they sound and look professional. If you use MailChimp, Unmistakable can take that job off your hands, freeing you up to work on the important task of running your business.
Sometimes, you don’t need new all new content, but what you’ve got needs a bit of a spit’n’polish. Or maybe you’re happy to do the bulk of the writing yourself but want someone to check it for spelling, grammar, structure, flow and tone of voice. I specialise in editing existing content to make it unmistakable, so you can be confident you’re presenting your business in the very best light.
Greet new subscribers to your mailing list with an email series that creates trust and gets them ready to buy from you. Welcome emails have great open rates (up to four times that of standard marketing emails), so they they give you a fantastic opportunity to make an awesome first impression. I’ll write you a series of emails that gets your relationship with your customers off on the right foot.