Your website is often the first opportunity your customers have to interact with you – and first impressions are critical. Does your website tell your customers why you’re the right choice for them? Does it highlight your benefits and your point of difference? Does it create trust? From your web pages to your product descriptions to your blogs, your web copy is a powerful tool that you need to use correctly.
Publishing a regular blog serves a multitude of purposes – it gives you something to share through your social media channels, informs your customers about your products or services, and establishes trust by demonstrating you know your stuff. It’s also great for improving your SEO. But if you’re not a writer, regularly producing fresh, interesting articles can be daunting and eat up valuable time – that’s where Unmistakable comes in!
What is SEO? It’s short for Search Engine Optimisation. In a nutshell, it’s the art of using the right words in your web copy to make it more easily searchable. But SEO is not just about improving your search engine ranking – that does you no good if the wrong people are finding your site. It’s about making your site easy to find for customers who are ready to buy your product or service.
Sending a regular email newsletter to your customers is a cost-effective way of keeping your business front-of-mind and building a relationship with them. But newsletters can take hours to write and format so that they sound and look professional. If you use MailChimp, Unmistakable can take that task off your hands.
Sometimes, you don’t need new all new content, but what you’ve got needs a bit of a spit’n’polish. Or maybe you’re happy to do the bulk of the writing yourself but want someone to check it for spelling, grammar, structure, flow and tone of voice. Unmistakable specialises in editing existing content to make it shine.