If you’re selling a product or a service, your website content is one of your most powerful tools.
I’ll write your website to do all these things.
Communicate your brand identity
Your brand identity is the face of your business. It tells your customers who you are and what you stand for. A big part of your brand identity is your tone of voice – the way you speak to your customers. Your tone of voice might be warm, conversational, formal, luxurious, quirky – even naughty. Your website content should always stay true to your tone of voice, so your customers trust and believe you. If you haven’t developed your tone of voice yet, don’t worry, I can help you find it. Together, we’ll create your unmistakable brand.
Tell your customers why you’re the right choice for them
Every customer who visits your website has one major question they want you to answer – “what’s in it for me?” They don’t just want to know what you’re selling; they want to know what they’re going to get out of it. How is it going to:
- solve their problem?
- make their life easier?
- save them time or money?
I’ll craft your web copy so it leaves your customer in no doubt that choosing you is a no-brainer.
Promote your point of difference
Whatever industry you’re in, you’ve probably got competition. When a customer looks at your website, they want to know why they should choose you over the rest. That’s why your web copy needs to clearly communicate your point of difference, whether it’s expertise, better service, bigger range, higher quality, or better price. I’ll make sure your website content sets you apart from the rest.
Help Google send the right people your way
Google has one mission in life – to give people the most relevant answer to their search query. How does it know how to do that? The way your website is written has a lot to do with it. The words you use and the way you use them tell Google exactly what you are offering, so it can send the right customers in your direction. It’s called search engine optimisation. I’ll help you use your chosen keywords in a way that Google knows exactly what you’re all about, or I can do basic keyword research for you.
If you need a website written, rewritten, or optimised for Google, Unmistakable can help. Every job is different, and will be quoted based on your requirements, but here’s an idea of how much it might cost.
Website writing from
- For a standard 5-page site